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Account Based Marketing Personalization Manager


This is a Contract position in Toronto, ON posted January 4, 2021.

Corporate Functions – Marketing & Communications

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Account Based Marketing Personalization Manager

This role is a core member of the Digital Marketing Capabilities team focused on equipping and guiding the broader Accenture Marketing and Communications organization to effectively leverage multiple digital channels.  This individual will drive Accenture’s Account Based Marketing (ABM) personalization strategy, utilizing technical expertise to leverage tactics and tools to engage the client audiences, and with the analytics ability to measure and socialize results.  He/she will work with the web team to align on personalization’s presence and functionality on and with the global account-based marketers to integrate personalization into their marketing campaigns and pages on .com.  This individual will work hand and hand with the analytics team to set KPIs and gather data and present results to the relevant audience.


Reports to: Associate Director, New Solutions

External Relationships: Suppliers, agencies