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Assistant Store Manager, Experience

Canada Goose inc.

This is a Contract position in Toronto, ON posted November 5, 2020.

Position Overview:

The Assistant General Manager, Store Experience (AGM, SE) will be responsible for driving the success of a flagship door. The AGM, SE will be responsible for guest experience, customer service, sales, conversion and all KPI’s related to the consumer. This role will be charged with leading the Brand Ambassador team, the AGM, SE will be accountable for ensuring a high-touch, authentic experience is provided to each Canada Goose Guest. The AGM, SE will achieve this in a number of ways including but not limited to the quality of the Brand Ambassador Team. The KPI’s are Guest Feedback, Conversion, AUS, IPT, Repeat Purchase, CRM/Clientele activity, Experiences offered per visit.

Key Responsibilities:

Key Responsibilities:

  • Sales Plan Achievement
  • Guest Experience
  • Guest engagement pre, during and post visit
  • Hiring and Development of Brand Ambassador team
  • Brand Ambassador Productivity

Education, Qualifications and Experience:

  • 3-5 years Store Management Experience
  • Proven track record in managing store experience, high-touch, CRM, sales.
  • Experience in high-touch, luxury consumer goods.
  • Flagship or high profile locations and brands
  • Previous regional, flagship or high-volume experience an asset

Knowledge, Skills and Attributes:

  • Customer Service Skillset
  • Business driver
  • Leadership Skills.  Recruiting and Development of talent.  Managers and Sales Associate levels.
  • Talent and Skill in luxury and experience based environment.

Working Conditions:


This position is based in a Canada Goose Flagship Store in either a prominent high-street ( Stand Alone) or a Premium Shopping Centre ( Mall) environment.

These are large ( 4500 Square Foot) stores, newly built or renovated. The expectation is that management is on the floor.


This position is a key leader and a critical leader as she/he is responsible for guest experience.  This position will be required to be available based on the needs of the business.   Weekends are a key part of the business and most weekends will require the SEM for at least 1 day.  In the early days of opening stores, nights and weekends will be required regularly.

Typical workday:

The SEM will be a leader on the selling floor.  A typical day will involve 10% office time reviewing reports and administering store business.  The balance will be spent meeting with the Store Management Team and coaching to the KPI’s.  Most of this time is spent on the floor and on your feet.  The most successful SEM will lead from the floor and lead by example.

We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.

Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.’s human rights, accommodation and accessibility polices.