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Marketing Specialist, Contractor Services

Home Depot of Canada Inc.

This is a Full-time position in Toronto, ON posted November 2, 2020.

Intro Statement Do you know what makes The Home Depot the largest home improvement retailer in the world?

Our people.

We do all we can to empower those within the Home Depot to tap into their potential and make a difference where it matters most
– for our customers and for themselves.

Do you have what it takes to make an impact on the world’s largest home improvement retailer?

Discover what it’s like to be part of a team responsible for helping millions of people complete thousands of home improvement projects every year.

Search corporate careers today.

Job Description : What an exciting time to be joining the Contractor Services Marketing team for Canada’s leading Home Improvement retailer As part of the rapidly growing and highly capable Contractor Services, CRM & Lumber & Building Materials Merchandising Marketing team, you will join in a pivotal time of growth.

Under the direction of the Marketing Manager, the Marketing Specialist is responsible for the implementation and planning support for all marketing activities for the Contractor Services team which includes the Pro, Home Services and Rental portfolios.

You will work collaboratively with cross-functional teams to ensure a seamless delivery of an interconnected, personalized experience across all Contractor Services portfolios while also integrating key merchandising marketing priorities and marketing resources to their respective marketing plans (flyer, email, website, digital, social, search, etc.).

Position Responsibilities: In support of marketing planning, provide necessary inputs to Marketing Manager including: consumer insights, competitive data, and sales analysis.

Responsible for functional execution of Contractor Services integrated marketing programs for Pro, Home Services and Rental portfolios Implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc.) and act as the main point of contact for all advertising production.

The Marketing Specialist will leverage their strong project management skills to lead the implementation of the marketing plan cross-functionally Ensure successful execution of communications for both internal and external audiences Integrate post event analysis & recommendations into future planning Developing test plans to continuously optimize and maximize business results Maintain annual marketing and advertising calendar and supporting materials Collaborate with key cross-functional teams such as Pro, Home Services and Tool Rental Operations, Merch Marketing, Customer Insights , eCommerce, Planning, Production and Analytics teams to deliver against Contractor Services plans Responsible for leading the full implementation of Contractor Services marketing programs, influencing segmentation and targeting strategies to tailor the message to the right audience.

Experience / Knowledge Required: If internal, must meet minimum time-in-position (1 year) and performance code requirements (M) 3 years marketing/merchandising experience CRM Customer Marketing experience is an asset College/University degree or diploma Demonstrates a ‘one team’ attitude through efficient collaboration, building strong relationships, and sharing with peers cross-functional groups Strong working knowledge of Microsoft Excel, Word & Powerpoint Able to balance multiple priorities & manage time effectively Proven analytical skills, highly organized and strong attention to detail Results driven, self starter, takes initiative, and shows strong thought leadership Passion to learn, grow, and drive results