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Sr. Manager, Measurement Insights

CIBC

This is a Contract position in Toronto, ON posted October 30, 2020.

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

The Measurement & Insights Team is responsible for leveraging sales and digital marketing data to deliver timely, accurate, and actionable reports, dashboards and insights. We work in partnership with our Digital Sales & Strategy team to set annual digital sales targets, analyze digital marketing journeys, and forecast end of month, quarter and year performance. Our collaboration extends to other CIBC Digital teams including Digital Media, Personalization, Data Integration, and Agile Sales & Marketing to drive lasting improvements that focus on promoting products that are most relevant to our clients. Our team is accountable for developing a holistic story that is easily digestible by various audiences.  We obsess with understanding the entire digital client journey and making data driven recommendations with the objective of meeting aggressive campaign and annual targets. Recommendations feed into robust Close The Gap plans when applicable with a focus on optimization opportunities.         

How You’ll Succeed

  • Leadership & Communication – As a senior manager, you lead by example assisting the Director, Measurement & Insights to set team standards and improve overall team collaboration, efficiencies, and performance.   You consistently take initiative and produce a high volume of quality work no matter the challenge thrown your way.  You do so in a manner that requires minimal guidance.   As a senior member of the team, you embrace the principles of continuous improvement and proactively play a change agent role demonstrating your motivation to see the larger team succeed. 
  • Data Analysis – Accountable to drive initiatives to successful completion and take proactive steps to do so. Responsible for analyzing and gleaning insights from data using a multi-step approach including i) Ingest: sourcing the data, ii) Transform: prepare, clean, and transform the data, iii)  Store: create, save, and store datasets, iv) Analyze: derive insights from the data, v) Visualize:  explore and present data insights.  Experience developing forecasts and deriving insights by leveraging multiple data types including client attributes, buying behaviours, marketing assets, external factors, etc.   
  • Digital Marketing Technology – Extensive knowledge of at least one digital reporting suite (i.e. Adobe Analytics, Google Analytics).  Proven experience analyzing digital media data (i.e. Google Ads, Campaign Manager, SA360, DV360); developing audience segments for deeper analysis and actioning through optimization tools (i.e. Adobe Target);  leveraging data management platforms (i.e. Adobe Audience Manager) to optimize digital media, website and mobile app user experiences.
  • Detail oriented, highly analytical, diligent and passionate about using data and insights to tell a powerful story.   Strong ability to query data and both visualize and present the story to various stakeholders including senior executive audiences.   

Who You Are  

  • You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You love to learn. You’re passionate about growing your knowledge, and you know that there is no limit to what you can achieve.
  • You’re driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
  • You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help to inform your decision making.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-40 Dundas St. W., 4th

Employment Type

Regular

Weekly Hours

37.5