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Digital Communications Specialist

Ontario Dental Association

This is a Full-time position in Toronto, ON posted January 13, 2021.

They say that you’re never fully dressed without a smile – but what’s a smile without clean, healthy, beautiful teeth to back it up?  We’re the Ontario Dental Association ( , and we represent over 90% of dentists in Ontario: advocating on their behalf to improve dentistry for both dentists and patients, and keeping Ontarians smiling.   Working with other health-care professionals, governments, the private sector and the public, the ODA provides a wide range of services, resources and continuing education programs to support ODA dentists in their pursuit of professional excellence and personal fulfillment. Now, we’re looking to hire a Digital Communications Specialist to join us. If you’re ready to be part of a fun and close-knit team in a career-defining role, then we want to hear from you!Digital Communications SpecialistYour main goal as our new Digital Communications Specialist will be to deliver and communicate our brand and reliable information to all our audiences.You will support our marketing, communications and advocacy strategy to ensure relevance and value for our members, the public and other stakeholders. Using your deep understanding of digital-content and design best practices, you’ll plan and execute compelling content for our websites, online campaigns, e-newsletters, and other digital tactics. Like the very best in marketing and communications, you are equal parts creative and analytical. You aren’t afraid to come up with and share new and innovative strategies to engage our members, and you use your eye for data and metrics to execute your ideas effectively.Your biggest asset in this role is your communications expertise. You’re a skilled writer, with strong English writing skills and impeccable grammar. Whether you’re writing for our website,  e-newsletters, or other communications,  you are a writing chameleon who can work with subject matter experts to turn complex information into content that is concise, engaging and easy to understand. Outside of writing content, you’ll also support  getting our new website launched, putting standards and processes into place and, in the near future, you’ll help us explore and implement videos, podcasts, mobile apps and other digital platforms..Practically speaking, here’s some of what you’ll do:* Work with your team to plan and implement digital communications strategies and ensure they are integrated with and aligned to the ODA’s marketing, communications and advocacy strategies.* Identity opportunities, contribute ideas, and provide feedback to the team to continuously evolve and improve content delivery and standards.* Act as project manager for website upgrades and future redevelopment projects.* Create and oversee the delivery of content for ODA digital properties, including:** Consult with internal stakeholders (staff) on digital content to ensure accuracy** Create and proofread digital content for the web that adheres to ODA web policy and best practices.** Publish content via WordPress* Refine, implement, champion and train staff on our website policy, best practices, submission guidelines, and other related internal policies.* Analyze website tracking such as Google Analytics and collect data, track trends, and implement and test improvements.* Support the ODA’s journal and consumer magazine with written articles.* Work with suppliers and vendors for project execution e.g. video production. The best in this role will come equipped with:* Detail-orientation – you understand that small things have a large impact.* Time management skills – you have experience managing multiple projects at once, so you can juggle competing priorities with ease. You never miss an important deadline.* Self-motivation – you don’t need handholding to get the job done. And as much as you love to work collaboratively, you also enjoy working independently, with minimal supervision.* Confidence – You gain the trust of their clients, can speak with empathy and authority to all levels of people, from employees to small business owners to CEOs. If making a meaningful impact on a growing company sounds exciting, then this is the role for you!Working at the ODA  This is a full-time, permanent position, working from 9-5 (remotely during the pandemic). In addition to a competitive salary, you’ll have access to a benefits plan that includes dental, as well as plenty of vacation days, personal days, and access to a health spending account.The ODA is proud to be one of the GTA’s Top 100 Employers  ( – we think that says a lot about the culture and work environment we’ve built over the last 150 years. Every position in our organization offers both challenges and opportunities, and we encourage all our staff to establish themselves within and beyond their individual roles. Whether through our employee recognition program, or our close-knit office environment, we make sure that support and opportunity are always within reach.  Qualifications * Four-year post-secondary degree or graduate degree/diploma in Corporate Communications, Public Relations, Digital Marketing, Journalism or equivalent* Continuing education in web and digital communication best practices* Five+ years’ experience in developing, executing and evaluating digital/web content strategy and campaigns for consumer and/or member-facing web applications (mobile applications would be an asset)* Experience with web analytics tools such as Google Analytics and/or other similar analytics platforms* Experience working with designers of information architectures and user experience* Experience with web-publishing techniques and best practices, including usability, navigation, design for web and electronic media* Experience writing content for websites, blogs, articles etc. in a professional capacity* Working knowledge of Adobe Creative Suite/Creative Cloud and photo, audio and video editing/optimization skills* Experience in a health-care or association environment would be an asset* International Association of Business Communicators, Canadian Public Relations Society, Canadian Marketing Association or equivalentHow to Apply Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you’ll receive an email inviting you to log in and view your assessment results.  We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.  If we can make this easier through accommodation in the recruitment process, please contact us using the “Help” button.We will review applications, with priority given to those who have completed the assessment and look forward to hearing from you.